“Use screen recordings and user testing to see where in the process users encounter issues or get slowed down, and run A/B tests to solve those bottlenecks,” says Alex Kelsey of Greenvelope. Conduct User Testing and View Screen Recordings So what are the best ways to mistake-proof your product, making it easy for users to discover its value? Our respondents offered several tips. Our users never get lost in our UI thanks to the concept of poka-yoke (mistake-proofing).” Rekener’s Greg Keshian says that the key to converting trial users to paid customers is to “deliver value during the trial.”Īnd Flatly’s Josh Priollaud says that one way to make sure you’re delivering value is to develop a “fully linear workflow. Make It Easy for People to Use Your Product Murphy says that optimizing for conversion rates higher than these benchmarks “may result in diminishing returns on that effort.” So if your freemium conversion rates are 10% or more, 25%+ for no-card-required trials, or 60%+ for card-required trials, you may not need to optimize further.īut if you’re not yet seeing conversion rates that meet these benchmarks, consider the eight tips below to boost your paid activation rate.
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